Social business strategist Michael Brito will present a social media seminar on Friday, May 17, from 1-1:50 p.m. in Pacific Union College’s Scales Chapel. Admission is free.

The seminar will address how social media has changed the business landscape and offer guidance and suggestions to harness the power of social relationships. A discussion of Brito’s first book, Smart Business, Social Business: A Playbook for Social Media in Your Organization, will be included as a step by step playbook to humanize business operations to effectively engage with the social consumer. A book signing reception will follow.

As senior vice president of Social Business Strategy at Edelman Digital, Brito currently helps technology companies drive internal and external strategic initiatives that better address the social customer. Brito has worked for major companies in Silicon Valley, including Sony Electronics, Hewlett-Packard, Yahoo! and Intel, working in various marketing, social media and community management roles.

Brito’s visit to the Napa Valley is the result of an invitation by PUC’s social media students who are using Smart Business, Social Business as their main textbook.

“This is our inaugural social media class at PUC and we are thrilled to host one of the prominent leaders in the industry,” said Michelle Rai, communication department chair. “Learning about social media is not an option for businesses anymore—it is necessary to survive.”