Corporate Identity
Corporate identity is the essence of our entire institution expressed visually, audibly, and electronically. Everything the college is must be embodied by what people see and hear from us. Malcolm Forbes, late publisher of Forbes magazine, once said that consistent corporate identity is "the best, single investment" any institution can make.
Given the importance of a clear and consistent image, all communications intended for off-campus audiences or that incorporate the college's identity must go through the public relations office before going out. The policy is to assure that PUC speaks with a clear and consistent voice. Our standards at PUC are high and our communication must reflect those standards.
External Communication
Forms of communication intended for off-campus audiences or incorporate the college's identity and, therefore, must be approved by the PR office:
- Brochures
- Pamphlets
- Posters
- Press releases
- Calendar items
- Press photos
- Radio advertisements
- TV advertisements
- Print advertisements
- Public service announcements
- Major event programs
- Forms and applications
- Business cards
- Checks
- Stationery
- Form letters
- Web pages
- Signage