Academics Now

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PUC Releases Financial Aid Workshops Dates

Pacific Union College will host 16 financial aid workshops across Northern California and Hawaii, in a special collaboration with La Sierra University, during October and November. For the first time, the college will also be holding several online workshops throughout the fall. 

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PacificQuest Inspires Middle School Students to Pursue Higher Education

Pacific Union College held its annual PacificQuest program July 9-14, welcoming 16 high-achieving middle school students to campus. The program is designed to provide gifted students with the opportunity to explore college-level courses and encourage them to pursue a college education. 

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Pacific Union College Introduces the 2017 Maxwell Scholars

Pacific Union College proudly announces the 2017 recipients of the Maxwell Scholarship, the college’s most prestigious scholarship. Incoming freshmen Bethany Erb, Victoria Gabardi, Alex Nelson, Emma Tyner, and Justin Youn were selected as the newest Maxwell Scholars, joining a group of 35 students awarded since the establishment of the scholarship in 2010.

Academics

Surprise! Entertainment is Informative

Larry Pena, October 19, 2009
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If you've ever wanted to spend a class period watching the news or discussing current movies with one of the liveliest professors on campus, it's time for you to sign up for Rosemary Collins' Mass Media Communication.

One of the ground-level courses for new communication majors (and old ones who have been otherwise occupied), the course provides an introduction to the different forms of mass media-and how to think critically about the messages they provide. "For some students, this will be their first exposure to abstract thinking," says Collins.

"Students tend to choose media that are entertaining rather than thought-provoking or useful," says Collins. "Hopefully they will be able to become more discerning in their consumption of the media, and learn to become intelligent users, instead of just letting the messages wash over them without thinking about what's being said."

The class is mostly discussion-based, and topics so far this quarter have included the portrayal of morality in films, objectivity in television news programming, and current developments in the newspaper business. "I feel really good about what we've done so far," Collins says.

Her goal for the class is to help students develop an ear for messages. "I hope students who take this class will become better at interpreting messages accurately within the mass media, and will be able to send them out accurately if they become involved in mass media themselves," she says. "Students will see that entertainment often is informative, even though they might never have realized it before."